Wild Posting

Entrepreneurs are seeking increasingly inventive and innovative ways to promote their brand, forgetting how hugely effective the marketing strategy known for many years as “wild posting” is. Poster campaigns in visible, publicly accessible places in the public space are an extremely effective way to reach the widest possible group of potential clients. We also place promotional materials on advertising pillars and billboards throughout Poland.

Poster campaigns in the city center and in large clusters of housing estates have become an extremely popular form of advertising known as wild posting. Its goal is to attract the maximum attention of recipients and interest them in the content of the poster. In a few moments, building walls, underpasses, viaducts, and fences become your personal art gallery, where you can place a unique and memorable message made of a large quantity of posters side by side.

What is wild posting?

Wild posting is a type of marketing strategy that involves placing advertisements in the most frequented and attractive urban areas, such as building walls, fences at construction sites, underground passages, or shop windows. This original form of poster distribution guarantees a high degree of exposure for marketers, for example from the entertainment industry. Wild posting usually accompanies such events as a concert of a famous band, artistic performances, an album premiere, a movie premiere, or an interesting sports event. Such places are also chosen by theaters promoting their plays.

By wild posting, one should understand a large quantity of the same or similar posters placed next to each other in one place. Together, they resemble a gigantic collage. Wild posting is the domain of the largest cities.

Advantages of wild posting – The marketing message has a chance to reach a wide group of recipients. Posters placed in public space frequented every day by crowds of people attract the attention of passers-by, cyclists, and drivers much more effectively than other brand promotion methods.

– Many identical posters placed next to each other allow the message to reach a diverse audience – especially those persons who are not interested in reading the text part. Such a large quantity of posters is enough to attract attention and remain in memory.

– Wild posting belongs to economically profitable marketing strategies. Costs cover only the printing of posters and the affixing of posters. This is an excellent solution primarily for large companies and corporations that operate on a large scale.

– Wild posting is a relatively new trend in marketing, therefore advertising campaign costs are much lower than in the case of other means, e.g., Advertising pillars and boards, Billboards, or LED screens.

– Posters remain available to a wide audience 24 hours a day – for many days.

Is wild posting effective?

The effectiveness of wild posting lies in the fact that, as one of the few forms of advertising, it encourages consumers to direct interaction. Recipients engage in reading the message, and it stays in their consciousness for a long time. Everything depends on our creativity. Poster campaigns should take place on a large scale, and the advertising materials themselves must be designed in an original way. A unique visual effect can be obtained by juxtaposing colorful patterns and geometric figures and placing graphics and main marketing slogans on the poster, which are intended to interest the passer-by in interaction. The principle of contrast is welcome.

Wild posting allows reaching persons of all ages at low cost. It gives brands an urban character. The place of posting is also not without significance. It is a factor that mainly determines the success of an advertising campaign. Here we have a lot of room for maneuver – building walls, viaducts, fences, etc.

Is wild posting legal?

To enjoy the spectacular effects of wild posting, one must act professionally and within the limits of the law. Therefore, the experience that Our company possesses is necessary. It is unacceptable for wild posting to lead to acts of vandalism and expose entrepreneurs to the destruction of the brand’s good name. Therefore, our company always places posters on previously determined permanent advertising surfaces and uses professional equipment and glue for poster distribution.