Distribution, poster campaigns, and advertising actions are not the only possibilities of our company. We also provide other services, carried out both on the streets or in supermarkets, as well as on the internet. Thanks to the dynamic development of our company, we can propose a wide range of less conventional services, dedicated to stores or other companies. One of them can be, for example, a virtual mailing campaign. It ensures reaching an extremely wide number of clients by using thematic e-mail address databases. We also deal with more comprehensive activities, such as, for instance, a dedicated advertising campaign. This is one of the most effective forms of advertising, thanks to the individual approach to every client, as well as the use of extremely effective marketing strategies. Familiarize yourself with the full offer of available services and choose the one that will allow your company to increase brand popularity, and consequently, its turnover.
Mailing
What we can offer:
- Strategy and planning of e-mailing campaigns
- Thematic e-mail address databases
Why mailing campaigns?
- E-mailing is one of the most effective forms of advertising.
- It can be used to conduct an advertising campaign with a wide reach.
- To reach a selected group of recipients gathered in the e-mail address databases of our publishers in a relatively short time.
- Mailing can also be directed to a selected, narrow group of recipients, defined by demographic or geographical criteria.
Advertising Banners
What we can offer:
- We offer the creation of internet advertising banners
Why advertising banners?
- Comprehensive project execution
- Effective selection of the solution for a specific action
Sampling
What we can offer:
- Sampling is one of the methods of product promotion most liked by consumers and marketers.
- It allows products to be tried out, checking the taste, color, smell, consistency, or way of action.
- It allows reaching a selected target group, using the most effective communication channels.
Why sampling campaigns?
- High standards and operating procedures throughout Poland
- Field structure dedicated exclusively to the execution of projects managed by AK MEDIA Distribution – lack of external partners – utilizing the potential of employees – flexibility, speed of action
- Cost optimization – synergy effect – combining the competencies of branches within AK MEDIA Distribution
Surveying
Surveying is the best assessment of client needs and the first step to building a brand image in a way desired by buyers. The information collected can later be used to conduct a Dedicated advertising campaign.
Our surveyors collect information facilitating the acquisition of new clients or the improvement of services/products offered by Your company. Information collected during the campaign will facilitate Your reaching a strictly defined target group and indicate its expectations regarding the products or services that You offer.
The scope of our services covers the entire country.
For years we have been conducting surveys in various forms such as:
- Direct interview
- Direct interview with the use of additional promotional elements
- Telephone conversation
- Internet questionnaire
- Postal survey
Dedicated Advertising Campaigns
Dedicated advertising campaigns are one of the most effective and precise forms of advertising.
Before project execution, the client indicates the budget at their disposal, a description of the services they offer, and the target group that is to become the potential recipient of the campaign.
Based on the information indicated by the client, our strategists draw up an advertising campaign plan directed at a specific target group so that, with a strictly defined budget, appropriate means of communication are selected in a way that allows for the acquisition of the largest possible number of clients. When creating a dedicated advertising campaign, we rely on statistics enabling the assessment of the needs of potential recipients and in-depth analysis of the factors they are susceptible to.
At the client’s request, we are also ready to conduct market research that will enable obtaining information on any target group indicated by the client. We offer not only research referring to client needs, their satisfaction with current services and the effectiveness of the current campaign conducted by the company, but also the impact of competitive offers and their influence on consumer purchasing decisions.
When creating a dedicated advertising campaign, we are able to present several or a dozen variants that allow for reaching a specific target in various ways, thereby using different means of communication and variable campaign duration continuity (continuous, pulsing, or short-term campaigns).
Dedicated campaigns are divided into:
- Increasing brand awareness
- Resulting in sales growth
- Creating a change in brand, product perception, etc.
- Consolidating relations between seller and consumer – building brand loyalty
- Creating new client needs
- Aggressive campaigns aimed at eliminating competitive actions
Marketing Strategies
Actions in the scope of word-of-mouth marketing are a great solution aimed at making potential recipients aware of the brand’s existence and creating the need to satisfy curiosity and use the advertised products or services. Word-of-mouth marketing aims to shock the recipient so that they pass the information on to the next person, who will pass it on to the next potential buyer. “Buzz Marketing” carries a certain kind of “echo” of the transmitted information – it is an unusual but effective technique allowing for reaching a wide group of consumers who, through their interest in the situation, pass the message on in their environment.
We offer, among others:
- Provocation of interactions arousing the interest of passers-by/persons present in specific places
- Hiring “staged” passers-by aimed at arousing interest by performing “scenes” planned by the client
- Organization of events, contests, where information about the company or its services is imperceptibly transmitted
- Promotion of the point of sale by encouraging passers-by (without leaflets)
- Actions in online environments (Social-Media, forums, opinion websites, social networking sites).
- Promoting products and services on price comparison websites (Ceneo, Opineo, Nokaut, Skąpiec)
- Transmitting product opinions via e-mail (mailing in a package)
