Distribution to cars

To effectively advertise one’s own business, appropriate promotional methods must be selected. Only in this way can a specific target group be reached. One such method is the distribution of leaflets on door handles / behind the windshield wiper of a car and more, which has been known and practiced since time immemorial. This method of promotion has both many proponents and opponents, but one must agree that it brings expected results to those who decide on this type of advertisement.

What is distribution?

According to generally available definitions, the distribution of leaflets on car door handles or behind car windshield wipers is simply the distribution of promotional materials. When running their own company, every owner wants to reach the largest possible number of potential clients who, after familiarizing themselves with the information on the leaflet, will decide to purchase the product or use the service. Most often, standard leaflets, brochures, and also advertising newspapers are distributed. Non-addressed marketing, as the distribution of leaflets on car door handles or behind car windshield wipers can be called, is a very effective method of acquiring new clients, as well as building trust in the brand. Furthermore, by using this type of distribution of promotional materials, we will be sure that we have reached many, if not the majority, of people who left a car in the parking lot.

Leaflet distribution on car door handles

Just 20 years ago, promotional materials were mainly found at the entrance doors to apartments, which was due to a lack of access to mailboxes and a small number of cars. Currently, we reach everywhere with leaflet distribution, i.e., among others, we hang leaflets on apartment door handles, place them on the doormat under the door, put them into mailboxes, and also place them behind the car windshield wiper or hang them on the car door handle.

Advertising leaflets intended for distribution on car door handles are specially prepared already at the design stage so that they can be easily hung and, at the same time, be noticed by vehicle owners. Therefore, our employees hang the leaflet on the driver’s door handle. In this way, the recipient can be reached quickly and their attention grabbed.

Leaflet distribution behind car windshield wipers

In addition to known methods, such as leaving promotional materials at entrance doors or in mailboxes, one of the popular methods is the distribution of leaflets behind car windshield wipers. Most often, promotional materials are placed near busy places, such as large parking lots at shopping centers, as well as in the parking lots where cars are left by owners within large residential areas.

The process of acquiring clients is constantly conducted by both small and large enterprises. This is one way to survive the fight with the competition, which, as is known, does not sleep. The distribution of leaflets behind a car windshield wiper is a great idea to directly inform consumers about the existence of a given company, especially if the advertised goods or services are intended for owners of passenger vehicles.

Such promotion will also work well near the company where the promoted product can be directly purchased or the service used. Here we mainly mean shopping centers. This form of promotion will also work well if the cars are in the appropriate area, e.g., the promotional materials will contain an advertisement for a vehicle inspection station, a gas station, a car wash, which are located right next to the parking lot.

The main advantage of distributing leaflets behind a car windshield wiper is the direct and quick reaching of the chosen Client with the advertisement.

Distribution at any time of the year

Many people believe that in the age of the Internet, traditional advertising carriers, such as posters, advertising leaflets, or promotional newspapers, are irrelevant, and their effectiveness is very small or zero. This is a myth spread by people who use this form of promotion in an ill-considered manner. The distribution of leaflets on car door handles and behind car windshield wipers, although it initially irritates some drivers, ultimately the printed materials are read and retained.

It is also worth emphasizing that the type of promotion, which is the distribution of leaflets on car door handles or behind car windshield wipers, can take place almost throughout the entire calendar year, even in the autumn-winter period. A driver removing the leaflet from behind the wiper or taking it off the handle must take it out, look at it, which is already half the success of the entire promotional campaign carried out.